Getting Richer – New Digital Marketing Suite Integrations to Bank On
- Natalie Lacuesta Byrum Different individuals deserve different experiences. Not a novel idea, but digital marketers continue to face the challenge of how to execute this concept today. With enhanced...
View ArticleSiteCatalyst Finance Fundamentals: External Campaign Performance (part 1)
- Tucker Christiansen Welcome back to the SiteCatalyst Finance Fundamentals blog series. In this series we are discussing the implementation basics and example analysis of each fundamental solution...
View ArticleSiteCatalyst Finance Fundamentals: External Campaign Performance (part 2)
- Tucker Christiansen Welcome back to the SiteCatalyst Finance Fundamentals blog series. In this series we are discussing the implementation basics and example analysis of each fundamental solution...
View ArticleBen Gaines mailbag #6
- Ben Gaines Mailbag time! It’s been quite a while. I’ve been getting some great questions from really talented analysts and marketers. Seriously, everyone is getting smarter. I’m barely keeping up....
View ArticleAdobe Social Q&A with Warner Music Group’s Carmen Sutter
- Mark Boothe We caught up with digital marketing rock star and socially savvy Carmen Sutter, senior director of analytics for Warner Music Group, about WMG’s social objectives and her experience as an...
View ArticleCombining Statistics, SiteCatalyst, and Test&Target for Massive Conversion Lift
- Trevor Paulsen Both SiteCatalyst and Test&Target are amazing and powerful tools that allow a digital marketer to better understand the traffic on their site and test their marketing ideas among...
View ArticleDiscover 3.0 Fundamentals: The Power of Props
- Matt Gibby Over the coming weeks, the retail industry experts in Adobe Consulting will share a series of analysis quick wins for retailers, using Adobe Discover 3. For a limited time, Adobe...
View ArticleDiscover 3.0 Fundamentals: Geosegmentation
- Brian Au The retail industry experts in Adobe Consulting continue to share a series of analysis quick wins for retailers, using Adobe Discover 3. For a limited time, Adobe SiteCatalyst 15 clients can...
View ArticleFive Hidden Gems in SiteCatalyst 15
- Ben Gaines Recently, two bright and well-trained SiteCatalyst 15 users asked me to point out some lesser-known or lesser-used features which help analysts and marketers run a really tight ship....
View ArticleHow to Get Data In and Out of SiteCatalyst — Part II
- Brent Dykes In the previous post in this two-part series, I described the various methods of getting data into SiteCatalyst. Once you’ve collected the necessary data for your business needs, you’ll...
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